How we made Cohesity impossible to ignore

Most B2B marketing shows up too late, when buyers are already in-market. For Cohesity, we saw a golden opportunity to flip the model. By identifying where CISOs are influenced and building a connected ecosystem around those spaces, we built presence and mindshare before buyers hit the research phase. And it worked: Cohesity saw stronger consideration, lower acquisition costs, and became a brand that’s chosen long before the buying journey even begins.

Traditional B2B runs on campaigns that are often disconnected from what buyers need. For Oracle, we did things differently. By using live buyer signals to shape Oracle’s go-to-market, we aligned sales and marketing around the same high-intent accounts and insights. Messaging became more relevant, sales became more focused, and every interaction more informed. The result? Higher conversion, stronger pipeline, and demand that moves faster because it’s built around real buyer behavior.

The challenge with ABM is that it promises personalization but often struggles to deliver it consistently at scale. For Okta, we changed that. Instead of only using insights to segment accounts or create messaging, we scaled how it was generated, applied and activated across every level of the campaign, from media through to sales nurture. That’s how Okta saw more relevant engagement, faster momentum and a surge in qualified opportunities.

Innovation only means something when people get to experience it. So that’s exactly what we did for Meta’s audience. We built an immersive environment specifically to engage creators as well as customers. By giving audiences a first-hand experience of Meta’s AI and wearable technology, we created moments worth sharing – expanding reach, credibility and influence far beyond the event itself.

As content scales, trust becomes harder to earn and more valuable than ever. We helped Colt show up in the spaces where their buyers already seek perspective, working with credible voices to shape perception from within those environments. Our aim wasn’t just to reach the audiences, but influence them through trust – driving engagement, credibility and relevance in the moments that matter most.