What’s next in B2B? We’re asking the experts
In MOI’s In the Spotlight series, we’re joined by senior B2B voices to examine the B2B marketing landscape, uncover tips to use in your own campaigns, and discuss upcoming opportunities in our industry.
In the Spotlight is part of B2BNXT, MOI’s global thought leadership platform, where along with a fascinating range of B2B experts we explore the future trends and technologies shaping B2B marketing.
IN THE SPOTLIGHT WITH: SHALLU BEEHAR-SHEEHAN
Influencer marketing isn’t easy on a strict budget. But after a content-savvy campaign that delivered compelling assets, impressive lead-gen and led to an award, we had to ask Shallu, the CMO responsible: ‘How do you make every $ count with an influencer marketing campaign?’
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