MOI Global

  • IN THE
    SPOTLIGHT

What’s next in B2B? We’re asking the experts

In MOI’s In the Spotlight series, we’re joined by senior B2B voices to examine the B2B marketing landscape, uncover tips to use in your own campaigns, and discuss upcoming opportunities in our industry.

In the Spotlight is part of B2BNXT, MOI’s global thought leadership platform, where along with a fascinating range of B2B experts we explore the future trends and technologies shaping B2B marketing.

LATEST EPISODE

IN THE SPOTLIGHT WITH: SHALLU BEEHAR-SHEEHAN

Influencer marketing isn’t easy on a strict budget. But after a content-savvy campaign that delivered compelling assets, impressive lead-gen and led to an award, we had to ask Shallu, the CMO responsible: ‘How do you make every $ count with an influencer marketing campaign?’

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OUR LATEST VODCASTS

Short, digestable and valuable video content from the world’s best B2B marketers. Watch now.

B2B marketing is full to bursting with digital events – but there’s a blueprint you can follow to make yours stand out from the crowd. Oracle’s Corporate Event Director (EMEA), Hugo Whicher, explained his top tips for running a successful virtual event in 2021.
In this week’s In the Spotlight, commercial sales and marketing leader Richard Robinson explained the amplified importance of brand marketing, and discussed what he’s most looking forward to in 2021—both personally and professionally. Check it out now!
We spoke to Shane Redding, Digital, Direct and Data Marketing Consultant at Think Direct. We explored Shane’s take on what challenges 2021 has in store for CMOs in the transition to the new world of work, and how they can continue guiding their team’s personal development whilst operating remotely.
Robert is an independent marketing consultant, growth expert, and ABM specialist and trainer. We sat down with him to take a deep dive into his projections for ABM in 2021, and what impact it will have on B2B as we transition into the next stage of the COVID era.

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