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the difference
between the
leaders and the
laggards

Are you one of the 30% of B2B
marketers succeeding?
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What is intelligence applied?

What is
‘Intelligence
Applied’?

Not so data

Intelligence Applied puts your data to work, to give you the First Marketer Advantage. It combines your data with the best 3rd-party insights. Act on the opportunities you’ve had on your radar for a while and new ones your competitors haven’t yet seen.

We apply a set of principles that, when applied to common marketing challenges, deliver precision plays. These enable Sales and Marketing to quickly engage with audiences, markets, and accounts—in the right way.

What is
A B2B
Marketer’s
Guide to Data
Creativity:
The 2024 Report

We surveyed over 270 B2B marketers from the UK, North America and the Middle East to understand how they’re using data. Their responses—along with expert insights—framed our report.

Read it to explore how you can embrace data to win big at ABM, become the hero of growth spotting, drive Marketing and Sales alignment and create customer-centric content at scale.

Creativity: The 2024 Report
Get the report >

To give you the First Marketer
Advantage, we build solutions which are:
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Why use

‘Intelligence
Applied’?

Our expert strategists and analysts give you an unbiased view of your target buyers, deliberately focusing on practical actions which Marketing and Sales can use together.

We sit outside of the silos and systems in which our clients operate. This enables us to package insights and recommendations which feed the overlapping goals of Sales and Marketing, based on our experience with all our global B2B tech customers.

Outstanding. I can see this resulting in millions of dollars of business.

Solutions expert in a global CPaaS provider

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How
Intelligence
Applied can
work for you

Account
Prioritization

Develop true propensity-to-buy models, uncovering the hottest opportunities in you total addressable market, then re-score them in real time as they engage with your Sales and Marketing activity.

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Account
Defence

Get under the hood of your target accounts; understand the strategic value your solution brings, and find the people that make critical buying decisions.

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Sales
Enablement

Empower Sales with unmissable insights on accounts, key stakeholders, markets, competitors, and more, so their specific actions drive opportunities and win deals.

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Content marketing
(Thought Leadership)

Primary research gives you unique perspectives. Tell the stories your audience wants to hear, not those you want to talk about.

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Pipeline
Diagnosis

Conduct a data-led review of stalled and stagnant opportunities, identifying and rectifying bottlenecks and inefficient processes.

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Territory planning
for Sales

Augment gut feelings and internal data, identifying high-value, high propensity-to-buy accounts your competitors miss, to better allocate budget and resources.

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Audience segment
targeting

Leverage market data and custom scoring models, prioritizing potential market segments by their collective propensity to buy.

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Go-to-market
modelling

Rapidly test potential positioning angles with a would-be target audience, refining your GTM strategy.

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The benefits
Of working with us

1

Feed your teams data-driven recommendations to pursue the best-fit opportunities.

2

Arm yourself with the data to justify commitments to brand, demand, and ABM projects that previously felt out of reach.

3

Measure the success of your ‘data-led opportunities’ for reporting to the business.

Clients who use our Intel Practice Services

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challenge