30% of B2B marketers are succeeding.
And now, you can be one of them…
Introducing
‘Intelligence
Applied’
The secret to
better performance
Intelligence Applied puts your data to work to give you the First Marketer Advantage. It combines your data with the best 3rd-party insights, so you can act on the opportunities you’ve had on your radar for a while, as well as the new ones your competitors haven’t seen yet.
We apply a set of principles that, when applied to common marketing challenges, deliver precision plays. These enable Sales and Marketing to quickly engage with audiences, markets, and accounts—in the right way.
A B2B
Marketer’s
Guide to Data
Creativity:
The 2024 Report
We surveyed over 270 B2B marketers from the UK, North America and the Middle East to understand how they’re using data. Their responses—along with expert insights—framed our report.
Read it to explore how you can embrace data to win big at ABM, become the hero of growth spotting, drive Marketing and Sales alignment and create customer-centric content at scale.
Why use
‘Intelligence
Applied’?
Our expert strategists and analysts give you an unbiased view of your target buyers, deliberately focusing on practical actions which Marketing and Sales can use together.
We sit outside of the silos and systems in which our clients operate. This enables us to package insights and recommendations which feed the overlapping goals of Sales and Marketing, based on our experience with all our global B2B tech customers.
Outstanding. I can see this resulting in millions of dollars of business.
Solutions expert in a global CPaaS provider
How does
‘Intelligence Applied’
work?
We’re data-obsessed.
Here’s why you should
work with us:
Feed your teams data-driven recommendations to pursue the best-fit opportunities.
Arm yourself with the data to justify commitments to brand, demand, and ABM projects that previously felt out of reach.
Measure the success of your ‘data-led opportunities’ for reporting to the business.
We help you identify and
pursue opportunities with
a range of outputs:
profiles and engagement
recommendations
engines, dashboards, and
scoring models
How it works
MOI is proactive in suggesting innovative, new ways of doing things to improve brand awareness, engagement, and conversions.
I would highly recommend working with MOI
Sr. Manager, Global Digital ABM, Cyber Security provider
Clients who use our
Intel Practice Services
Deploy the First
Marketer Advantage
in your next project
FAQs
Our projects range from straightforward account deep dives and key contact personality profiles that need a quick chat and a simple brief, to bespoke research projects that involve multiple stakeholders in your business and several rounds of collaboration. You don’t need to be an existing MOI Global client and we’re experienced in all aspects of B2B enterprise technology.
Our team will let you know how complex it is to get the answers you need to drive the results you want. With any project, our focus is to make it easy for you and your team — we do the leg work and give you the ‘so what?’ insight, so you can take advantage of opportunities we identify.
Your simplest asks can be turned around in just 24 hours (Think: “Can I have a personality profile and engagement recommendations for this CIO?”).
Account dossiers, market, audience, and competitor insights typically take a few working days.
Custom projects, dashboards, and research pieces can take a few weeks, depending on their complexity.
We have offices in London, Texas, New York, Dubai, Sydney, and Singapore. So, we operate in most EMEA, NAM, and APAC markets. Depending on the nature of the ask, we can deliver insights in other regions, too—get in touch.
We’ve delivered insights on every role from run-of-the-mill CIOs, to obscure players in the metaverse, to companies manufacturing food additives. No matter how niche the buyer or industry, if you’re selling technology to a business, we can most likely help. And if we can’t, we’ll tell you up front!
Clients who use our Intel Practice Services
