MOI Global
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The key to

scalable growth?Data-driven marketing

30% of B2B marketers are succeeding.
And now, you can be one of them…
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What is intelligence applied

Introducing
‘Intelligence
Applied’

The secret to
better performance

Not so data

Intelligence Applied puts your data to work to give you the First Marketer Advantage. It combines your data with the best 3rd-party insights, so you can act on the opportunities you’ve had on your radar for a while, as well as the new ones your competitors haven’t seen yet.

We apply a set of principles that, when applied to common marketing challenges, deliver precision plays. These enable Sales and Marketing to quickly engage with audiences, markets, and accounts—in the right way.

A B2B
Marketer’s
Guide to Data
Creativity:
The 2024 Report

We surveyed over 270 B2B marketers from the UK, North America and the Middle East to understand how they’re using data. Their responses—along with expert insights—framed our report.

Read it to explore how you can embrace data to win big at ABM, become the hero of growth spotting, drive Marketing and Sales alignment and create customer-centric content at scale.

Creativity: The 2024 Report
Get the report >

To give you the First Marketer
Advantage, we build solutions
which are:
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Why use

‘Intelligence
Applied’?

Our expert strategists and analysts give you an unbiased view of your target buyers, deliberately focusing on practical actions which Marketing and Sales can use together.

We sit outside of the silos and systems in which our clients operate. This enables us to package insights and recommendations which feed the overlapping goals of Sales and Marketing, based on our experience with all our global B2B tech customers.

Outstanding. I can see this resulting in millions of dollars of business.

Solutions expert in a global CPaaS provider

Quote

How does
‘Intelligence Applied’
work?

Account
Prioritization

Develop true propensity-to-buy models, uncovering the hottest opportunities in you your total addressable market, then re-score them in real time as they engage with your Sales and Marketing activity.

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Account
Defence

Get under the hood of your target accounts; understand the strategic value your solution brings, and find the people that make critical buying decisions.

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Sales
Enablement

Empower Sales with unmissable insights on accounts, key stakeholders, markets, competitors, and more, so their specific actions drive opportunities and win deals.

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Content marketing
(Thought Leadership)

Primary research gives you unique perspectives. Tell the stories your audience wants to hear, not those you want to talk about.

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Pipeline
Diagnosis

Conduct a data-led review of stalled and stagnant opportunities, identifying and rectifying bottlenecks and inefficient processes.

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Territory planning
for Sales

Augment gut feelings and internal data, identifying high-value, high propensity-to-buy accounts your competitors miss, to better allocate budget and resources.

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Audience segment
targeting

Leverage market data and custom scoring models, prioritizing potential market segments by their collective propensity to buy.

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Go-to-market
modelling

Rapidly test potential positioning angles with a would-be target audience, refining your GTM strategy.

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We’re data-obsessed.
Here’s why you should
work with us:

1

Feed your teams data-driven recommendations to pursue the best-fit opportunities.

2

Arm yourself with the data to justify commitments to brand, demand, and ABM projects that previously felt out of reach.

3

Measure the success of your ‘data-led opportunities’ for reporting to the business.

We help you identify and
pursue opportunities with
a range of outputs:

Target account dossiers
Competitor landscape assessments
Sentiment analysis
Key contact psychometric
profiles and engagement
recommendations
Hiring and filing analysis
Social listening reports
Bespoke research projects
Custom account prioritization
engines, dashboards, and
scoring models
B2B audience insights
B2B market insights
B2B message testing
B2B market research surveys and reports

How it works

01
Tell us what you want to achieve
02
We’ll tell you how we can help and how the engagement would look
03
We’ll share examples of previous work along with a quote

MOI is proactive in suggesting innovative, new ways of doing things to improve brand awareness, engagement, and conversions.
I would highly recommend working with MOI

Sr. Manager, Global Digital ABM, Cyber Security provider

Quote

Clients who use our

Intel Practice Services

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Deploy the First
Marketer Advantage
in your next project

Talk to an expert >

FAQs

Our projects range from straightforward account deep dives and key contact personality profiles that need a quick chat and a simple brief, to bespoke research projects that involve multiple stakeholders in your business and several rounds of collaboration. You don’t need to be an existing MOI Global client and we’re experienced in all aspects of B2B enterprise technology.

Our team will let you know how complex it is to get the answers you need to drive the results you want. With any project, our focus is to make it easy for you and your team — we do the leg work and give you the ‘so what?’ insight, so you can take advantage of opportunities we identify.

Clients who use our Intel Practice Services

Get in touch with
our Intel experts