MAKING A BIGGER IMPACT ON THE IDENTITY SECURITY INDUSTRY
CyberArk, an information security solutions provider, wanted to transform its annual user conference into an event that would make a bigger impact on, and become an important part of, the entire industry.
THE CONTEXT
Every year, CyberArk hosts Impact Live, a user conference for privileged access management professionals and identity access management professionals. Up until now, it has focused on helping CyberArk’s existing install base to upskill and optimise their investments
THE CHALLENGE
CyberArk wanted to reimagine Impact Live as an integrated virtual event for identity security professionals. However, instead of a simple user conference, it needed to support the rollout of a refreshed brand and proposition, for a wider audience. The aim was to make Impact Live a key event in the industry calendar.
THE SOLUTION
CyberArk’s new positioning provides the opportunity to shape the future of identity security, so we decided on an event theme of ‘Future Impact’. Five content tracks let users tailor the experience to their individual needs. The agenda was designed to help them better understand the security landscape, discover innovation in identity security, and to experience a positive impact while learning how they can make their own positive impact.
THE RESULTS
4709
aTtendees from 92 countries
55%
CONVERSION RATE
40
SESSIONS
