Realising, scaling, and unlocking performance

RFPIO asked MOI to showcase its brand and business evolution by approaching its user conference in a totally new way. To achieve this, it was key to demonstrate RFPIO’s commitment to its customers and reframe the benefits of optimizing proposal response within their own organisations.

The not-so-B2B high spot: Getting creative with data to deliver a persona-driven user conference.

The context

RFPIO wanted to not only help customers and users understand how to harness the power of its RFPIO platform—like previous years—but also to unleash their own internal power within their role, mindsets, and personal and professional development.

The challenge

This was RFPIO’s first completely virtual user conference.
This event needed to raise the bar and set a new standard for
conferences as something its competitors in the proposal response
industry would aspire to.

The solution

MOI created and delivered a virtual event focused on a theme that reflected the real needs, desires, and challenges for each persona type in RFPIO’s user audience.