B2B event experiences,
that aren’t so B2B

Great B2B experiences are more sustainable, more accessible, and more worthwhile.

Gone are the days of product powerpoint presentations in a cold, windowless hotel venue. The future lies in designing B2B event experiences to align with the values and needs of your customers – rather than the needs of your salesforce.

Integrated B2B event services

With B2B buyer expectations on the rise, event marketers face the task of balancing the need to drive ROI, with producing B2B event experiences that meet a growing range of customer needs.

At MOI, we help B2B brands strike the balance in creating B2B event experiences that are sustainable, accessible and extraordinary.

Imagine:

a customer-centric mindset to designing event experiences that bring your brand to life, with your core values at the heart.

Design:

activate the B2B content and immersions to capture the imagination of your audience and tell your story at every step of the experience.

Produce:

execute flawless omnichannel event experiences anywhere in the world, in any format.

Everything you need under one roof to activate world-class b2b event experiences.

Event branding & concepts

Content design & activation

Digital experience & immersions

Audience build & engagement

Delegate & sponsor management

Event production & logistics

Award-winning in-person and virtual event programs.

Overview

This was ServiceNow’s second year at MWC, and having booked the Garden area again for 2024, they came to us wanting to really bring the garden to life with a cohesive look and feel, that encouraged networking as much as it did viewing content, and that incorporated their Executive Circle programme which has its own sub-branding. As an outdoor space, it has specific challenges around the weather, comfort, health & safety, and this was the first year that the experience would be fully planned out so it was entirely open to MOI to interpret the space, but within the confines of these parameters.

Our solution

We wanted to give people the freedom to explore the garden but ensure they all had the same initial experience, one which would be inviting both in terms of feeling welcoming but also encouraging people to ask questions and find out more about ServiceNow. The entrance was a ‘tunnel’ through which every attendee would enter the garden, and which had ServiceNow brand messaging from its CEO Bill McDermott playing as a first opportunity to learn more about ServiceNow. From there visitors were met by a huge central cafe/bar – the meeting place for networking – and the main ‘stage’ giving the garden a festival feel – a place to listen, to feel energised, with like-minded people and to network and find out more. This was a garden of discovery, and main content stage was named ‘Discover ServiceNow’ in reference to this idea. The garden had interactive ‘demo pods’ where visitors could talk to Sponsors and test out their solutions and meeting rooms to conduct business.

The Executive space was devised then to be almost a ‘secret garden’ – a space within a space – that was tranquil, inviting, almost ‘lounge like’ in its design so that invited Executives could meet, network, see demos or simply have some time out of their busy schedule at MWC to take stock. This space replicated the Executive Circle branding, very much about neutral and earthy colours and furnishings, and natural materials to give it a warm and secluded space.

Just wanted to say thanks for all the great work that’s gone into the ServiceNow space. It’s stunning…This year we have grown up!

Overview

Alibaba has been a global partner for Olympics since Tokyo 2020. The inaugural Olympic Esports Week (OEW) in June 2023 gathers the world of virtual sports and gaming to Singapore. Singapore is Alibaba’s regional hub to support clients in Asia and around the world. It is also a strategic region for the globalisation of e-Commerce and Cloud. The 3-day event presents a perfect opportunity for Alibaba Group to promote digitalisation amongst the youth and inspire future generations to pursue their passions and dreams.

The challenge

Leveraging the Olympic brand to create a unique brand position for Alibaba and showcase its technology.

Our solution

Alibaba Cloud accelerates the digital transformation of the Olympics games. MOI developed a 160 sqm booth showcased at the entrance to the Olympic Esports Week event halls. Through a variety of esports activities, the booth catered to various fitness levels. Check out the event here

The results

2,000 visitors to the booth including Singapore government officials, foreign dignitaries as well as past and current Olympic champions.

MOI delivered quickly and right on brief – our booth showcase was the most prominent, and the thoughtful activations worked well to attract visitors of all ages. We’re already looking forward to the next one.