events
OPENWORLD 2019:
TOMORROW’S
EXPERIENCES TODAY
CONNECTING WITH CUSTOMERS ALL OVER THE WORLD
Following MOI’s successful management of Oracle’s multi-location Modern Business Experience events, we were chosen to create and run the technology giant’s biggest event series to date.
Oracle OpenWorld was to go global. The brief was to replicate the brand impact and success of the original, already-colossal San Francisco-based event across three more continents.
THE CONTEXT
Large-scale showcase events have been a cornerstone of the global Oracle marketing engine for some years. Renowned for its future-focused thought leadership, OpenWorld San Francisco attracted an annual audience of 60,000+ customers, prospects, partners and influencers.
THE CHALLENGE
Oracle’s aim for 2019 was to build on OpenWorld’s previous success to improve brand presence, perception and awareness in each region of the globe – EMEA, APAC and UAE.
MOI was to scope, plan, source, produce and manage three distinct, two-day extravaganzas of global expertise, insights, and connections, each with a uniquely local bias.
THE SOLUTION
In terms of physical size, scope and delegate numbers, we designed and delivered three record-breaking global events. A mix of big names, thought-leading content, hands-on experiences, quality exhibition spaces and unparalleled networking drove awareness, strengthened the Oracle ecosystem, showcased its complete suite of products and services, influenced industry commentators and delivered target-beating pipeline.
THE RESULTS
12,000
TARGET GLOBAL DELEGATES
24,000+
ACTUAL NUMBER OF GLOBAL DELEGATES
92%
OF DELEGATES WOULD RECOMMEND ORACLE
The size of the challenge we set MOI – effectively quadrupling the success of our flagship event – can’t be understated. But they met it, rose to it and surpassed all our expectations. Delivery seamless, approach consistent, delegates happy, targets beaten – and bar raised.
Julian Edwards, Senior Director, Corporate Event Marketing, Oracle
